Founded in 2002 and based in Milan, CityO is an independent research and consulting firm specialising in urban and territorial analysis, data infrastructure, and cultural and innovation investments.

Client Experience & Track Record
With a proven track record of over 200 projects, we advise municipal and regional governments, territorial stakeholders, and private companies across Italy and Europe.
We have worked with over 30 local and regional governments, such as the Province of Milan, the Municipality of Rome, the City of Varese, the Basilicata Region, and the Municipality of Amsterdam. Our client portfolio also includes leading public institutions and foundations, such as the Chamber of Commerce of Toscana Nord Ovest, Fondazione Matera Basilicata 2019, and the Felix Meritis Foundation – as well as private enterprises, including Zambon Real Estate and the Swedish Trade Association.
With a deep focus on our clients’ needs, we provide economic, financial, and impact analysis for infrastructure and spaces that foster knowledge, innovation, connections, art, and culture.
Operating model
CityO adopts a flexible operating model, assembling interdisciplinary teams of specialists tailored to the specific needs of each project. CityO was founded and is directed by Giovanni Padula, an urban economist and cultural manager.
Vision & Mission
CityO promotes culture and innovation as strategic levers for local development, and the measurement of their economic and social impact as an essential step in guiding public policy and investment decisions.
Through research and consultancy, CityO contributes to designing urban and territorial investment models in which cultural and innovation infrastructures generate lasting economic, social, and relational value.
