Urban and territorial analysis
CityO conducts comprehensive socio-economic analysis at every scale – “from the spoon to the city” – ranging from individual assets to territories and regions.
CityO integrates economic and financial analysis, feasibility studies, impact assessment, and strategic foresight within urban development projects. We carry out research, analyses and strategies that connect culture, cities and sustainable economic development, with a focus on innovation-led urban regeneration.
Our projects range from economic and financial analysis applied to local urban planning, to analyzing key territorial sectors, to strategic plans for cities and regions.
Every project is supported by targeted local data collection and generation, benchmarked against statistics from comparable areas.
Key Areas of Expertise
- Strategic Urban & Regional Planning: Formulating evidence-based growth strategies and development frameworks for public authorities.
- Economic-Financial Analysis: Evaluating local investment feasibility and urban transformation impacts.
- Application of economic and financial analysis to urban planning, from master plans to negotiation tools.
- Key Sector Diagnostics: In-depth mapping and economic analysis of local supply chains, strategic industries, and regional specialization.
- Comparative Benchmarking: Evaluating local metrics against national and European datasets to highlight regional competitive advantages and policy gaps.
- Impact assessment: Social and economic impact studies adopting a large variety of tools (SROI, CBE, Input-Output analysis).
- Social impact and multiplier effects of festivals and cultural events.
Matera and Basilicata Tourism Observatory
Matera 2019 Long-Term Impact Analysis: Tracking socio-economic transformations and tourism trends over a 20-year period.
CityO’s studies range from strategic plans for cities and regions to the socio-economic and financial analysis of urban and territorial interventions.
They encompass the modeling and analysis of investment projects, as well as the strategic management and development of innovation clusters, social infrastructure, and cultural assets.
We also apply our expertise and data to sector-specific analyses across targeted territories, regions, and cities. In recent years, we have established several Tourism Observatories in areas with a strong presence or compelling growth prospects in the sector.
Notably, the Matera Tourism Observatory was conducted during and following the processes surrounding Matera European Capital of Culture.
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Matera and Basilicata Tourism Observatory
Matera 2019 Long-Term Impact Analysis: Tracking socio-economic transformations and tourism trends over a 20-year period.